MarketBase glossary
Definitions for the metrics and concepts used across MarketBase rankings and public profiles.
What is MRR? Definition, formula and examples (monthly recurring revenue)
MRR is a monthly recurring revenue signal used to compare subscription businesses. Its meaning depends on the source, the period and the verification status. Use it beside the collection date. Do not treat a public or demo MRR figure as Stripe-verified revenue unless that status is shown.
MRR vs ARR: differences, conversion and when to use each
MRR normalizes subscription revenue to one month; ARR annualizes the same run-rate. Compare them only when billing mix and verification status are aligned.
Market Rank
Market Rank is a composite ranking signal built from versioned dimension ranks. It is a relative position, not a revenue claim or a valuation. The formula version is stored with the snapshot. A change in weights does not silently rewrite older ranks.